Because BMW is the most popular luxury car brand in the world, it can be hard to feel uniquely you when so many other drivers have the same car. Thus the BMW individual program was born: this program is designed to show off the unique personalities and tastes of BMW drivers by giving you the ability to personally customize your vehicle, right down to the smallest details.
BMW Individual has a wider array of exterior paint colors to choose from than normal BMWs, letting your car look as unique on the outside as it will feel on the inside. You also have your choice of lots of different trims for the seating and dashboard appearance.
And as if that wasn’t enough, BMW has a program called Individual Manufaktur which gives you complete design control (within legal parameters)! You can tweak the design of your BMW exactly how you like it, and the manufacturer will tailor the car they build for you to your exact specifications. It doesn’t get more customizable than this—with a BMW Manufaktur car, you’ll be the envy of your friends, coworkers, and just about everyone else.
Swing by Union Park BMW today for more information on the unique BMW Individual Program and drive home the BMW of your dreams toady!