BMW’s Ultimate Drive

BMW is bringing driving enthusiasts together with their new smartphone app that allows drivers to share fun roads that they discover with other driving enthusiasts.  “The Ultimate Drive” app lets you suggest roads to other driving enthusiasts and rate and comment on them. 

“The Ultimate Drive” is powered by software from a San Francisco technology firm, SocialNav, Inc.  Using the GPS of Android or iOS-based devices, the app finds a user’s location and suggests the highest-ranked roads nearby.  Roads in 50 different countries are available, so you can find an interesting way home no matter where you are.  You can also send the route to your GPS to help you navigate.  Exciting roads can also be shared with friends through email or Facebook. 

In the future, BMW says that the app will award users points for driving on new roads and will introduce a user ranking system that will be similar to other social networking sites.  BMW Group Financial Services General Manager of Online Business Pawan Murthy explained, “Within a few seconds of opening the app, ‘The Ultimate Drive’ connects you to driving enthusiasts who have discovered great roads in your neighborhood – roads you may have overlooked.  Sharing that joy of discovery is why we are eager to launch this app to everyone.”

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