Every year Kelley Blue Book asks their users to rate the best automotive brands on the market. KBB takes the user feedback and creates the Brand Image Awards.
According to KBB “The Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that engender enthusiasm among new-vehicle buyers.”
BMW won the highest honor for all luxury brands, the Best Overall Luxury Brand. This is what KBB said about BMW winning the award, ”
BMW didn’t win any of the individual Luxury Brand awards, but it takes home the title of Best Overall Luxury Brand on the strength of a well-rounded image that appeals to young and old, sporty and showy alike.”
For more information on BMW and the great line of cars they offer visit Union Park BMW at www.unionparkbmw.com.